Overview

Responsibilities

Leading communications campaigns for the Hudson Valley / Capital Region

  • Work with organizers and area leadership to quickly and efficiently accommodate communications needs;
  • Create communications strategies, timelines and plans;
  • Track those plans and ensure campaign communications needs and deadlines are being met;
  • Take advantage of every opportunity to communicate our message to key audiences;
  • Create overall messaging and content for campaigns and maintain message and brand consistency.

Literature production

  • Write, edit and produce direct mail, flyers, brochures and other literature.
  • Follow through with vendors to ensure purchase order process is followed and bills are paid in a timely manner.

Media outreach

  • Write, edit and distribute press releases, letters to the editor and op-eds.
  • When needed, make outreach calls to reporters and cultivate relationships with media.
  • Train workers and staff to be effective media spokespeople.
  • Design and execute press events.

Paid media

Write, edit and produce newspaper, online and radio ads and other paid media.

Online media

  • Maintain social media channels, websites, text and email messaging campaigns, etc.

Signage and promotional materials

  • Create effective messaging and concepts for signage and promotional materials for our campaigns.

Requirements

  • Excellent ability to work closely with a team, accommodate requests from team members, and assimilate input from multiple sources.
  • Excellent inter-personal skills, a positive, enthusiastic attitude and a commitment to contribute to a positive work environment.
  • An ability and commitment to modeling pro-active leadership behavior and skills.
  • The ability, experience, energy and enthusiasm to take responsibility for whole communications campaigns and pro-actively see each component through to a successful conclusion.
  • Deep commitment to the labor movement and progressive causes.
  • Excellent visual, written and verbal communications skills. BA or higher.  
  • At least 2 years’ experience working in communications for a progressive political campaign, non-profit organization or union.
  • Proficiency in Word and Excel and ability to learn media database technology required. Experience with online and social media campaigns.
  • Experience with design programs, shooting and editing video and taking good quality photos preferred.
  • Must thrive in an environment with tight deadlines, changing priorities, high-pressure and irregular hours.
  • This position requires occasional travel. A valid driver’s license and personal vehicle is needed.