Overview

Director of Communications

About Queens County Farm Museum

Queens County Farm Museum (QCFM) is one of the longest continually farmed sites in New York State, with over 327 years of continuous agriculture. Through educational programs, events, and museum services, we educate the public on the significance of Queens County’s agricultural and horticultural heritage, while raising awareness of sustainable agricultural and horticultural practices today. QCFM is a designated New York City Landmark, listed on the National Register of Historic Places, and a member of the Historic House Trust of New York City. We offer a wide variety of educational field trips, public events, and adult education programs.

Position Description

The Director of Communications is responsible for developing and implementing a comprehensive strategy for marketing, communications, and public relations. Reporting to the Executive Director and serving as a member of the senior leadership team, the Director will lead this strategic plan while managing a marketing budget aligned with the organization’s vision and revenue goals.

This role oversees all aspects of marketing, including internal and external communications, branding, content creation, event promotion, site signage management, and digital marketing strategy and execution. The Director will focus on attracting and engaging a diverse range of audiences—public visitors, student groups, donors, and supporters—while expanding outreach to new audiences.

Responsibilities

  • Prepare the Executive Director for media opportunities and presentations by providing key messaging, talking points, and background information, conducting briefing sessions, to ensure clear and effective communication aligned with organizational goals.
  • Develop and lead a proactive marketing and promotional strategy to enhance the Farm Museum’s visibility, engagement, and audience reach.
  • Collaborate closely with other departments to develop and implement a cohesive, organization-wide marketing and outreach plan that aligns with overall goals.
  • Collaborate with senior leadership to support fundraising, stewardship campaigns, and donor-related activities.
  • Manage relationships with internal and external sponsors and partners to accelerate marketing initiatives.
  • Manage the communications budget and evaluate areas for improvement and better return on investment (ROI).
  • Collaborate with leadership and staff to boost the visibility of programmatic updates and promote new initiatives.
  • Lead and execute integrated marketing campaigns from strategy to implementation, including print and digital advertising, direct mail, website, email, social media, and paid media.
  • Produce high-quality written and visual content for promotional materials, website updates, social media, newsletters, and other publications to engage audiences and boost brand recognition
  • Build relationships with strategic partners to increase support for Queens County Farm Museum.
  • Cultivate and manage relationships with creators/influencers and plan related events.
  • Write press releases and manage media relationships.
  • Establish organizational marketing goals and evaluate the effectiveness of marketing efforts through well-defined metrics.
  • Oversee all content on the Queens Farm website and events calendar, ensuring timely updates and accurate program information.
  • Perform other duties as assigned.

Desired Qualifications, Skills & Experience

Candidates should have at least 5 years of experience in marketing and communications, with a preference for experience in events, tourism, non-profit organizations, or the museum sector.

  • Proven ability to develop and execute comprehensive marketing and communications strategies, ideally in non-profit, museum, or cultural institution settings.
  • Strong leadership and project management skills, with the ability to work collaboratively across departments and manage multiple projects.
  • Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
  • Experience in digital marketing, including social media, SEO, email campaigns, and website management.
  • Knowledge of event promotion, public relations, and community engagement strategies.
  • Strong analytical skills, with the ability to measure and interpret the success of marketing initiatives and adjust strategies as needed.
  • Familiarity with CRM systems, email marketing platforms, and web content management systems (CMS).
  • Experience working with media outlets and maintaining media relationships.
  • Exhibit a positive, proactive, and collaborative approach with the ability to thrive in a fast-paced, mission-driven environment.
  • Strong attention to detail and creative problem-solving abilities.
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