Director of Marketing and Communications

Overview

The next Director of Marketing and Communications (DMC) will be bringing their skills, drive, and creativity to LICM at a vital and exciting time. Current President, Erika Floreska, is two years into her tenure and in 2024, the organization launched a new vision to meet the emerging and evolving needs of children and families, of the museum, and of our time. This vision centers the well-being of children and families through the power of play. LICM will:

● Focus on the well-being of children and families by offering opportunities for learning, connection, and growth through play that supports social-emotional, physical, and mental health.

● Continue to strengthen our communities by serving as a vibrant Town Square where children and families come together to play, bridging differences.

● Increasingly partner with organizations possessing expertise beyond our own.

Additionally, on October 11, 2025, Saltwater Stories: We Need the Sea & the Sea Needs Me will open. This 1,900-square-foot exhibit celebrating Long Island’s rich maritime history and culture is the first new permanent exhibit in a decade. The LICM community is energized by both the new vision and exhibit and is looking to the next DMC to integrate both into the organization’s institutional advancement strategies and systems—building visibility, growing visitation, attracting donors and partners, but most of all, driving the museum’s response to the many challenges children and families are facing during these times. LICM is not alone in navigating a changing funding and revenue landscape and the DCM will play a key role in adapting and strengthening the organization’s business model over the next one to three years.

The DMC will be the creative force behind how LICM tells its story. They will set the vision for all marketing, communications, and public relations strategies, crafting integrated campaigns that amplify the museum’s mission and drive engagement across digital, print, and media platforms. As the guardian of LICM’s brand, the DMC will ensure a vibrant and consistent voice that resonates with diverse audiences, from families and visitors to donors and community partners. Collaborating with a dynamic President and senior staff, and leading a talented team of marketing and communication professionals, the DMC will combine creativity with data-driven insights to grow visibility, expand reach locally and nationally, and make a measurable impact on the museum’s sustainability and success – and to inspire thousands of children and families through the power of play.