Digital Marketing Associate

Overview

Established with the mission of providing access without barriers, Kaufman Music Center proudly programs a comprehensive musical experience for students, performers and audiences in New York and beyond. Merkin Hall, the Center’s intimate performance venue, provides unparalleled access to today’s most compelling artists, workshops, and competitions, offering students, artists and audiences alike the chance to share music at the highest level. Its acclaimed Artist-in-Residence program also gives those performers the resources to develop groundbreaking, multidisciplinary projects as well as educational opportunities to mentor and inspire. Kaufman Music Center continuously cultivates and nurtures new generations of artists through Special Music School, New York’s only K-12 public school prioritizing an intensive, immersive, and musically-focused education without financial barriers, as well as Lucy Moses School, Manhattan’s largest community performing arts school for students of all ages.

Kaufman Music Center is currently seeking a Digital Marketing Associate to work with a results-oriented and dedicated team.

Reporting to the Senior Director of Marketing and Communications, the Associate will support the development and implementation of marketing and advertising campaign strategies and content across all sectors of the institution including digital, print, social media, and experiential, and managing key acquisition channels such as Paid Social. This role is ideal for a data-driven professional who thrives on managing multiple programs simultaneously and delivering clear, actionable insights that will drive growth across customer recruitment, brand awareness, web traffic, and revenue supporting the Center’s events, educational programs, and institutional initiatives.

This role is for someone who loves a challenge and the opportunity to implement best practices to build and diversify our audiences and a mission-driven organization. The ideal candidate should have initiative, imagination, a sense of humor, a can-do and proactive attitude, and a love of art and/or music. This role requires someone who can work cross-functionally across various teams, optimize media strategies that generate incremental traffic and revenue in a cost-effective manner, and can juggle and prioritize multiple tasks with a strong attention to detail.

Responsibilities:

• • Assist with development and execution of 360 brand and marketing campaigns.
  • Work cross-functionally with various departments to collect and aggregate information needed in the development of briefs, plans, or other needs, helping to identify and/or clarify scope, deliverables, goals, objectives, KPIs, target audiences, and other requirements.
  • Monitor and analyze promotional performance, cross-referencing data from Google Analytics, and agency platforms and contribute solutions to make data-driven decisions, as well as providing reports on an as-needed basis.
  • Assist in developing organic and paid social strategy and take ownership of publishing ads using Meta Business Suite, while also monitoring performance closely and providing actionable insights to optimize ad strategy and spend.
  • Plan and schedule paid and organic campaign flight dates to align with the digital marketing calendar.
  • Assist in producing high-quality digital content that appeals to target audiences across various channels such as social media, website, ads, and digital signage using tools such as Canva and/or Adobe Creative Suite.
  • Serve as a guardian of brand and tone of voice on all channels and ensures content has a consistent look and feel, is formatted to established standards, and meets industry quality standards.
  • Track and analyze ongoing digital trends to ensure our strategies are best-in-class within the non-profit/performing arts sectors, as well as within our wider competitive set.
  • Oversee customer match files for advanced audience segmentation and create suppression lists to improve efficiency.
  • Assist in planning, writing, and managing e-blasts and e-newsletters, and maintaining email marketing automations and workflows for various goals.
  • Identify stories, assist in developing content, and concert/artist/student angles that make performing arts accessible and relevant to a wide audience.
  • Maintain marketing calendar on a weekly and monthly basis.

Experience:

• • 1-2 years experience in digital marketing, brand or social media management.
  • B.A. degree with focus on Marketing, Advertising, or related area of study, or equivalent professional experience, preferred.
  • Superb oral and written communication skills.
  • Proactive, strategic thinker and problem-solver, with an ability to think creatively and develop ideas that align with Kaufman Music Center’s goals.
  • Well-organized, detail-oriented, and able to manage multiple projects and priorities simultaneously.
  • Strong interpersonal skills: with a desire and ability to cultivate and maintain effective relationships with internal stakeholders, vendors and outside partners, in a fast-paced environment.
  • Strong work ethic, with flexibility and willingness to get the job done.
  • Proficient in Meta Business Suite and ads manager.
  • Knowledge of website analytics tools (e.g., Google Analytics) preferred.
  • Knowledge of the arts industry, and arts marketing is a plus.
  • Familiarity with digital content design and production tools including Adobe Creative Suite and Canva preferred.
  • Must be proficient in the use of Microsoft Office and Google Suite.
  • Familiarity with Tessitura CRM system a plus.