Overview
Position Summary:
The Tenement Museum is seeking a detail-oriented, and technically savvy Web & Email Manager to oversee the Museum’s website and email marketing channels. This role is responsible for maintaining a dynamic and user-friendly web presence, managing digital campaigns that drive engagement, and supporting online revenue growth through ticket sales, donations, and merchandise.
The ideal candidate has 3+ years of professional experience in web management and email marketing, is comfortable with HTML/CSS, and thrives in a collaborative, mission-driven environment.
Key Responsibilities:
Email Marketing (50%)
- Own the planning, creation, and deployment of all email communications including newsletters, event promotions, fundraising campaigns, and ticketing reminders.
- Design and code custom HTML email.
- Manage and segment subscriber lists to ensure relevant and personalized outreach.
- Analyze email performance metrics and recommend optimization strategies.
- Collaborate with marketing, development, and education teams to support online campaigns, event promotion, and visitor experience.
Website Management (40%)
- Manage content updates on TenementMuseum.org using CMS (e.g., WordPress).
- Liaise with external developers and vendors on technical improvements, bug fixes, and new feature implementations.
- Ensure web content is accurate, timely, accessible, and aligned with brand and marketing goals.
- Implement SEO best practices to improve visibility and user engagement.
- Monitor web analytics and generate routine performance reports using tools such as Google Analytics.
Digital Integration & Support (10%)
- Ensure consistent branding and messaging across digital platforms.
- Maintain and troubleshoot integrations between the website, CRM, and third-party tools.
- Support cross-departmental digital needs, such as form creation and campaign-specific web assets.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, History, or a related field.
- 3+ years of experience in website and email marketing management.
- Proficiency in HTML/CSS; experience designing and coding responsive emails.
- Hands-on experience with CMS platforms (WordPress preferred).
- Strong copy writing and editing skills.
- Proficiency with email marketing tools (Account Engagement/Pardot, or similar).
- Familiarity with CRM platforms (Salesforce, or similar).
- Strong grasp of SEO, web analytics, and accessibility best practices.
- Highly organized with excellent attention to detail and project management skills.
- Demonstrated ability to work collaboratively across departments and functions.
- Passion for the mission of the Tenement Museum, a deep appreciation for storytelling, immigration history, and a strong commitment to cultural institutions and historical preservation a plus.