Harlem School of the Arts seeks a Marketing Associate to support marketing efforts through cross-channel marketing that drives program enrollments, event attendance, and strategic institutional growth. Reporting to and working closely with the Director of Marketing & Communications, the Marketing Associate will work toward audience expansion while maintaining brand integrity and ensuring that organizational vision and values are successfully expressed across all channels.

This is a full-time position Monday through Friday with occasional evening and weekend hours. We offer a hybrid remote schedule of Monday through Thursday in the office and Friday remote. (Days in office/remote subject to change.)

Principal Duties: 

  • Provide digital marketing support to build engagement and awareness across external channels including email and social media.
  • Support the Director of Marketing & Communications in developing marketing materials to promote classes, events, and public programs.
  • Collaborate with artistic staff to identify program marketing opportunities.
  • Conduct surveys to measure customer and community satisfaction and engagement.
  • Monitor, analyze, and provide reports on enrollment, student data, and sales trends.
  • Maintain Constant Contact and VIP distribution lists.
  • Create documents and contribute to internal and external communications campaigns.
  • Provide general administrative support related for marketing activities and meetings.
  • Manage additional projects as assigned.

Digital Marketing

  • Provide social media coverage for HSA activities including classes and events.
  • Create digital content to promote and showcase HSA activities.
  • Maintain digital marketing calendar.
  • Collaborate with Communications Team to develop and execute email marketing campaigns.
  • Grow audience engagement through strategic measures.
  • Track and report data insights and statistics on digital audience engagement.
  • Communicate calendar and content updates to IT Director to facilitate website updates. 

Event Marketing and Support

  • Develop event-specific ticketing pages and manage guest lists for performances, concerts, and public programs.
  • Conduct and compile post-event surveys.
  • Update event marketing templates.


  • Bachelor’s Degree or progress towards a bachelor’s degree in marketing, communications, or an arts-related field
  • 3-5 years of marketing and communications experience or related field
  • Solid understanding of Social Media content creation, strategy, and analysis
  • Proficiency in social media platforms including HootSuite, Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube
  • Experience using Microsoft Office and Google Suite
  • Experience with design software like Canva, some InDesign 
  • Strong written and verbal communication skills
  • Exceptional attention to detail
  • Flexibility and adaptability to shifting priorities
  • Background in the arts or arts education a plus

About Harlem School of the Arts: 

Harlem School of the Arts empowers youth to reach their full potential in the arts, education, and life, through interdisciplinary arts training that celebrates the rich complexity of their community.