Communications Associate

Overview

Position Description

The Olana Partnership is seeking a Communications Associate to support its growing communications and marketing needs and to lead the organization to a national level. The Communications Associate will provide exceptional organizational and interpersonal skills. Candidates should have a ‘can do’ attitude, be flexible with their work and be able to adapt to business demands. The candidate will possess the core competencies of The Olana Partnership’s communications activities and grow the communications of the organization with particular responsibility for coordinating and developing content, tracking analytics, managing the communications calendar, and drafting social media and press releases to bring the organization to a national recognition. The Communications Associate will work within and support the Development Office. We are an equal opportunity employer and all qualified candidates are encouraged to apply.

Key Responsibilities

• Development and implementation of communications strategies in coordination with Director of Advancement and Marketing to increase exposure, visitation, and sales;
• Provide communications support to internal teams;
• Facilitate effective internal communications;
• Draft and edit communications copy (e.g. press releases, publications, social media posts, web, eblasts);
• Strengthen national press relationships through active research, outreach, targeted pitches, and visits;
• Prepare press kits, coordinate press tours, image requests, photography, and filming requests;
• Design marketing materials while staying within the organizations branding guidelines;
• Provide support to contracted agencies;
• Manage marketing/communications related grants;
• Maintain web content and monitor online presence
• Execute social and digital media strategies – actively respond and engage our audience on social media platforms and monitor trends and performance;
• Update databases, spreadsheets, and media lists;
• Track projects and media exposure;
• Maintain calendars and appointments;
• Prepare reports, track and analyze analytics, and make suggestions for improving engagement;
• Coordinate press conferences;
• Assist with and take photography and video for social media and promotion;
• Assist Development Department as needed;
• All other tasks as assigned.

Supervisory Duties: NA

Qualifications

Bachelor’s Degree; Major or concentration in communications, marketing, journalism or equivalent preferred;

Substantial experience with social media, preferably in a professional capacity;

A command of spreadsheet preparation and analysis as well as proficiency with Microsoft Office Suite programs including Word, Excel, and PowerPoint;

The ability to work cooperatively with several departments and accept feedback;

Experience in Adobe Suite (Photoshop, InDesign, Illustrator) with an eye toward photography and design;

Willingness to learn;

Excellent attention to detail and a commitment to quality in all work;

Strong interpersonal, organizational, written, and verbal skills;

Willingness to have a flexible work schedule including nights and weekends;

A collegial approach to her/his work and a sense of humor; and,

An appreciation for discretion and confidentiality.

Salary Range: $43,000-$46,000 based on experience. The Olana Partnership offers a competitive salary and a comprehensive benefits package.

About Olana and The Olana Partnership: Olana is the greatest masterwork of Frederic Edwin Church (1826-1900), the most famous American landscape artist of the mid-19th century and the most important artist’s home, studio, and designed landscape in the United States. Church designed Olana as a holistic environment integrating his advanced ideas about art, architecture, landscape design, and environmental conservation. Olana’s 250-acre artist-designed landscape with five miles of carriage roads and a Persian-inspired house at its summit embraces unrivaled panoramic views of the Hudson Valley and Catskill Mountains and welcomes more than 170,000 visitors annually. The landscape is open for guided tours, and reservations are highly recommended. The landscape is open daily 8:00 AM – sunset.

Olana State Historic Site, administered and operated by the New York State Office of Parks, Recreation and Historic Preservation, is a designated National Historic Landmark and one of the most visited sites in the state. The Olana Partnership is the 501(c)(3) not-for-profit cooperative partner of the New York State Office of Parks, Recreation and Historic Preservation at Olana State Historic Site, with primary responsibility for visitor engagement, programming, and exhibitions.